digi pack intro

• Show correlation with and compliment the music video or brand of the artist. To do so, possibly use a still shot from the music video as the main image.
• Consists of four panels and a spine
• 300gsm card matt or gloss
• 139.5mm x 6mm x 125.5m

Generic conventions: Track list, Cover photo, Album name, Artist name, CD art or art behind CD, Photos of the artists/behind the scenes, Reviews, Record label details, Bar code, Parental advisory, Hologram.

Semiotics: Ferdinand de Saussure - signifier and the signified. Roland Barthes - denotation and connotation. Stuart Hall - Reception theory, encoding and decoding, dominant reading (negotiated, oppositional).

DIGIPAK COURSEWORK

• CREATE THE LABEL: Digipak - upload EVERYTHING below
• Analyse 2- 3 digipaks on paper using KEY MEDIA TERMS
• Take a photo and upload onto bloG
• THEN design two versions of your own digipak
• Do some audience feedback (Vlog is easiest but you could also do a questionnaire
• Blog about audience feedback
• Blog about your reasons for choosing you final version